Instagram is Starting to Beat Facebook
The social media sibling rivalry continues! For the biggest brands on social media, Instagram now has a larger audience 👨👩👧👦 than it’s sister platform, Facebook.
A recent study shows that the top 50 brands on Instagram now have a larger following on the app and receive an average of 20x more engagement with their posts 👍 than they do on Facebook.
Even though other studies on social engagement show that there is an overall decrease in organic engagement 📉 on Instagram after the latest algorithm update, Instagram still has better engagement than its older sibling, Facebook.
For all of the businesses out there that have used Facebook as your primary social network, it may be time to switch things up. It’s time to start treating Instagram like a first-class citizen 🏆 and to adjust your social strategy accordingly!
#KonstructDigital #GrowYourBusiness #Instagram