Instagram Introduces Threads

Instagram is taking another big swing at Snapchat with their latest sister app; Threads from Instagram. The app is now available on iOS and Android.

The app enables users to share photos and send messages quickly – just like snapchat. However, this app has a bit of a twist and some of Instagram’s flavour sprinkled on top.

If you opt into a feature called auto status, the app can show your “Close Friends” list from Instagram if you’re home, working, on the move, or if you may want to hang out.

The app looks at your location, accelerometer, and even your phones battery level to determine what you’re up to. Otherwise, users can manually set a status with an emoji.

Could this be the next big thing for Instagram and the app that kills snapchat? It’s hard to say! Snapchat still has some features like premium accounts and custom AR for regular users that Instagram is lacking.

It will be interesting to see if this app gains traction or flops like Facebook’s attempt to beat TikTok with Lasso.

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