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New Instagram Feature: Instagram Checkout

Introducing Instagram Checkout! A feature that allows users to shop from brands directly on Instagram, without leaving the Instagram app! *Note: This feature is currently only available in the US* 

Instagram Checkout first launched in March 2019 with just a few brands, but now it’s rolling out to ALL eligible businesses and creators in the US. 

While we don’t recommend that brands replace their own e-commerce channels with Instagram Checkout, this is still a great additional tool to convert followers into customers! 

Instagram Checkout could be especially beneficial for your influencer campaigns, as influencers can also add product tags in their Instagram posts that users can tap to complete their purchase in the Instagram app. 

Keep in mind that using Instagram Checkout could cause you to lose out on collecting valuable consumer data, as all data is stored by Instagram. 

If you’re still willing to test out this feature for your business, we recommend being consistent with your product tags while also continuing to drive people to your website via the link in your Instagram bio.  

Will you experiment with Instagram Checkout for your business? Fingers crossed Instagram Checkout will be available in Canada soon! 🤞

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