How to Search Optimize Your Instagram Profile
On Instagram, you can search for users, hashtags, and keywords. By optimizing your profile with the right keywords, you can make your profile more visible in search results on the app.
Instagram, like many other platforms, has a search algorithm. In this algorithm, your profile name actually takes priority in search results over your username.
Time to get creative! Think about your customers. What are they searching for when they are looking for your business? If there’s a particular keyword or search term you think they’d be looking for, add it to your profile name.
If you have a Business account, you can see the number of profile visits you’ve had in the last seven days. If this increases over the next couple of weeks, you’ll know you’re getting more search traffic!
It might take some trial and error to find the right keywords to optimize your Instagram profile name. If done correctly, this is a great way to increase the visibility of your business on Instagram.