How Often Should You Post on Social Media?
How often should you post on social media?
Studies show that roughly 52% of small businesses are posting daily on social media daily. Yet, only 42% of businesses feel that the social content they create is effective. If you’re struggling to create quality content regularly, it might be time to rethink your social strategy.
Think about it this way, if you’re posting mediocre content that your audience doesn’t want to see, you’re going to have little to no engagement. It’s better to post good content weekly than it is to post mediocre content daily.
It can be tricky to find the optimal number of posts to make in a week. The best way to determine how often you should post is to create a posting schedule that you can stick with. How many times a week can you post quality content for the next six months? Even posting once a week is okay if you’re posting good engaging content.
Regardless of how often you’re posting, consistency is key. If you’re posting one day a week or the same few days a week, you need to stick to that schedule. Studies show consistently posting on social media is 60% more likely to make your campaign successful. You want your audience to know when they can expect to see a post from your business.
The answer for how often you should post is a bit subjective. The number of posts you should be making depends on the abilities of your business. When it comes to social media, quality and consistency are far more important than quantity.