Google’s Helpful Content Update

π Stop treating Google like a customer. π
Google recently released a “helpful content update” that will prioritize content made for people > content made for search engines. π¨
So, if you’re starting to see your rankings and traffic plummet over the next couple of months, your content might need some TLC. π€·ββοΈ
Before you panic, ask yourself these questions π:
π Would a customer rate your content as useful?
π Does your content demonstrate first-hand expertise and a depth of knowledge?
π Will people feel satisfied after reading your content?
If you said yes to all of these questions, you’re probably good. If you said no, you’ll want to re-evaluate your content strategy.
The good news is that writing people-first content is a win-win. Not only will it provide a better experience for your customers and prospects but it can also help you increase your search rankings! π€©
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