Google’s Helpful Content Update

πŸ›‘ Stop treating Google like a customer. πŸ›‘ 

Google recently released a “helpful content update” that will prioritize content made for people > content made for search engines. 🚨

So, if you’re starting to see your rankings and traffic plummet over the next couple of months, your content might need some TLC. πŸ€·β€β™€οΈ

Before you panic, ask yourself these questions πŸ‘‡:

πŸ‘‰ Would a customer rate your content as useful?

πŸ‘‰ Does your content demonstrate first-hand expertise and a depth of knowledge?

πŸ‘‰ Will people feel satisfied after reading your content? 

If you said yes to all of these questions, you’re probably good. If you said no, you’ll want to re-evaluate your content strategy.

The good news is that writing people-first content is a win-win. Not only will it provide a better experience for your customers and prospects but it can also help you increase your search rankings! 🀩

If you’re looking for more digital marketing news like this, sign up for our newsletter! πŸ“¬

Posted on Instagram:

Learn something new? Share it with a friend