Google’s Helpful Content Update
🛑 Stop treating Google like a customer. 🛑
Google recently released a “helpful content update” that will prioritize content made for people > content made for search engines. 🚨
So, if you’re starting to see your rankings and traffic plummet over the next couple of months, your content might need some TLC. 🤷♀️
Before you panic, ask yourself these questions 👇:
👉 Would a customer rate your content as useful?
👉 Does your content demonstrate first-hand expertise and a depth of knowledge?
👉 Will people feel satisfied after reading your content?
If you said yes to all of these questions, you’re probably good. If you said no, you’ll want to re-evaluate your content strategy.
The good news is that writing people-first content is a win-win. Not only will it provide a better experience for your customers and prospects but it can also help you increase your search rankings! 🤩
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