Google Has Made Rich Review Results More Helpful
In the past, you may have noticed a rating out of five stars underneath some Google search results. These are called “rich results” and can be helpful for users that are searching for products or services.
These are implemented by adding a review markup to the schema being used on a site. To make them more helpful for users and get rid of misleading implementations, Google has introduced an algorithm update to help control the reviews in rich results and limit the schema types that can trigger rich review results in search. The “LocalBusiness” and “Organization” schema markups are being affected by this.
Google has done this to combat “self-serving” reviews. A self-serving review is a review about an entity on the website of that same entity. These reviews are generally embedded directly in their markup or in a third party review widget. Google will no longer display rich results in cases where the entity being reviewed controls the reviews themselves.
Cracking down on self-serving reviews is important to ensure a fair representation for those who are searching for products and services on Google. This is another one of Google’s initiatives to make a better search experience for the end-user.
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