Top 5 Google Ads Tips from Our PPC Specialist

Did you know a poorly managed PPC campaign can cost your company MORE than the revenue it brings in?? 😱 💰

Google Ads can be a great way to increase brand awareness, drive sales, and boost traffic to your website 🙌 … but only if they’re done right!

For this post, we enlisted the help of our PPC Specialist, Grace to share her top 5 Google Ads tips. Save this post for the next you’re developing and managing a Google Ads campaign. 👍

1️⃣ Don’t ignore impression share → This refers to the % of impressions your ads receive compared to the total number of impressions your ads could get. This will give you a good indication if your ads have room for improvement!

2️⃣ Remove duplicate keywords → These can drive your costs high. Use the Google ads “Find duplicate keywords” tool to remove them. 

3️⃣ Keep ad copy concise and specific → You want the searcher to know that they’ve found what they’re looking for. 

4️⃣ Have a clear goal → Whether you want to grow sales or increase brand awareness, make sure your goal is defined from the get-go. 

5️⃣ Test, test, test! → Give in to the power of statistics. You never know for sure which ads will work best until you test them.

Are you in need of some expert PPC advice? Leave your questions for Grace in the comments below! 👇

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