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Facebook is Testing New Email Marketing Tools

📬 You’ve got mail: Facebook is now testing new email marketing tools!

Facebook is already stacked with a plethora of marketing tools and lead generation offerings, but they’ve never dived into this marketing staple… until now. This summer, Facebook granted a few Facebook Business users access to a new tool that allows businesses to send emails directly from Facebook.  

As Facebook Business pages are now able to gain contact lists on the platform, this new tool could be a gamechanger! Before you get too excited – no, you will not be able to pull contact info from your followers’ profiles. Your contacts will still need to subscribe to your email list before you can send marketing emails. 

While this could be a great new way to connect with your audience, there’s no guarantee that Facebook’s email tool will be more advanced than your current email marketing software. So, hang tight before you jump ship!

Even if Facebook’s email marketing tool fails to measure up, Facebook’s investment in this tool proves that email marketing is certainly here to stay. And if Facebook is investing in email marketing… maybe you should too! Contact Konstruct Digital to get started today📲

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