The 7 Deadly Sins of B2B Digital Marketing

Has your B2B business fallen victim to one of these cardinal marketing sins? 👿

This halloween, we believe there’s nothing scarier than bad B2B digital marketing practices. 

Read through the 7 deadly sins of B2B marketing below to see if you’re making any of these mistakes. 👇

1️⃣ Creating superficial marketing content that doesn’t communicate credibility. 

2️⃣ Judging efficacy by conversions alone. 😬

3️⃣ Looking at your data and analytics from a narrow vision (you have to look at various data points to paint the picture!). 👀

4️⃣ Ignoring social media as a marketing tool that can support the buyer’s journey.

5️⃣ Ignoring “zero volume” search terms in your SEO or SEM strategy. 

6️⃣ Lacking an understanding of the dark funnel. 🤨

7️⃣ Investing too heavily in short-term vs long-term marketing strategies and not setting yourself up for future success.

Posted on Instagram: October 31st 2022