The 7 Deadly Sins of B2B Digital Marketing
Has your B2B business fallen victim to one of these cardinal marketing sins? 👿
This halloween, we believe there’s nothing scarier than bad B2B digital marketing practices.
Read through the 7 deadly sins of B2B marketing below to see if you’re making any of these mistakes. 👇
1️⃣ Creating superficial marketing content that doesn’t communicate credibility.
2️⃣ Judging efficacy by conversions alone. 😬
3️⃣ Looking at your data and analytics from a narrow vision (you have to look at various data points to paint the picture!). 👀
4️⃣ Ignoring social media as a marketing tool that can support the buyer’s journey.
5️⃣ Ignoring “zero volume” search terms in your SEO or SEM strategy.
6️⃣ Lacking an understanding of the dark funnel. 🤨
7️⃣ Investing too heavily in short-term vs long-term marketing strategies and not setting yourself up for future success.