Chrome Will Start Blocking Resource-Heavy Ads Soon
Google recently announced that Chrome will begin to block 🚫 resource-heavy advertisements starting in August this year.
Resource heavy ads 🏋️♀️ are defined as an ad that hits one of three thresholds:
1️⃣ 4MB of network data,
2️⃣ 15 seconds of CPU usage in any 30 second period
3️⃣ 60 seconds of total CPU usage.
These three thresholds are estimated to only affect only 0.3% of ads. What’s astonishing is that these ads account for a whopping 26% of network data used by ads and 28% of CPU usage! 😱
If an ad reaches one of the thresholds outlined above, the ad’s frame will display an error that simply says “Ad removed.” ❌ Google will be experimenting with this change over the coming months and will be aiming for a full release come August.
If you’re running an ad that features an animated gif, video, or similar on your website – you may want to ensure it doesn’t exceed any of these thresholds! 🤔
It’s interesting seeing Google cracking down 👮 on ads that affect a user’s web browsing experience. First intrusive video ads, then third party cookies, now ads that use an excessive amount of resources. It’s comforting to know they’re trying to make a quick and enjoyable experience for Chrome users surfing the web!