Are You Asking The Right Kind of Questions?
Asking a question triggers a natural reflex in human beings. But what makes a question good or bad?
An example of a bad question is a “Tag” or “Rhetorical” question. ie: “This is awesome, isn’t it?” This doesn’t give your audience much to respond with. It shuts down their creative thinking process and the ability to add their own thought.
An example of a good question is something that is investigative or thought provoking. Like “What would be the perfect vehicle for you and why?“. This is topical but it allows people to answer and justify their answer.
Utilizing the right questions with our social campaigns and lading pages can improve the engagement of our audience and drive more conversions.