Ask for Reviews
One of the most powerful ways to convince a customer to make a purchase is with the use of social proof and online reviews.
When potential customers see that other people have had a positive experience, it can help combat any anxieties they may have when making a purchase decision.
To generate online reviews and testimonials, we need to strategize and create a well-thought-out plan to solicit online reviews. We need to ask for a review at the moment that a customer is likely to give us one.
Having a well thought out plan and executing on it will make the most significant difference when it comes to soliciting online reviews. Here are a few ways you can go about it:
If you have an email list of people that have made a purchase, send them a link to your review page and ask them to leave a review.
If you talk to your regular customers often, ask them to leave you a review.
Share the positive reviews you have received. This will inspire others to leave a review too.
Once you’ve collected some positive reviews and testimonials, add them to your website. If leveraged correctly, they can influence people to convert.