5 Reasons Your Landing Pages Don’t Convert

If your landing pages don’t convert, you’re wasting time and missing opportunities.👎 It doesn’t matter if you’ve poured your heart into crafting the perfect landing page copy or have them optimized to the gods. 

If they’re not converting, something is wrong. But don’t fret, we’re here for you! 

Here are our top 5 reasons why your landing pages aren’t converting and how to fix it. 🛠

1️⃣ You don’t know who you’re targeting 🤷‍♂️🤷‍♀️

Focus on narrowing down your buyer personas. You need to demonstrate that you know their problem AND you can provide the solution as well. 

2️⃣ You’re talking too much 😅

Focus on creating concise points that correlate to the immediate needs of your target audience. Take advantage of bulleted lists, headings, images, and videos to get your points across.

3️⃣They’re not mobile-friendly📱📵

Implement a responsive theme or create separate landing pages that are specifically for mobile devices. 

4️⃣ Your CTAs suck 👎

Make your CTAs clear and direct and create a sense of urgency. It’s also essential to make sure that your CTA are specific to your offer.

5️⃣ You’re asking too much 

Think of a landing page like a first date, if you ask too much too soon, chances are you wouldn’t hear from that date again. 

✨ Bonus Tip: Never forget to A/B test✨

A/B testing allows you to see what details can make the difference, whether it’s the colour scheme, wording changes, different CTAs or even different imagery.

Landing pages are an essential part of any good strategy. When done right, they entice your prospects and turn them into leads.

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