4 Google Ads Myths
The world of PPC is full of misconceptions and falsehoods… 😮💨
Fall victim to one of the many Google ads myths circulating the internet and you could cost yourself a pretty penny! 💰
Here are a few common Google Ads myths that just don’t hold true:
Myth 1️⃣: “Google Ads are expensive”
🕵️♂️ False! You don’t need deep pockets to leverage Google Ads for your business. Google Ads gives you complete freedom over how much you spend on an advertisement with no minimum budget.
Myth 2️⃣: “Once you create the ad the work is done”
🕵️♂️ Nope! After your ad campaign is up and running, don’t forget about it. There’s still more work to do! Testing and monitoring ads will help you improve the effectiveness of your campaigns.
Myth 3️⃣: “Nobody clicks on Google Ads”
🕵️♂️ Time to check your sources! In 2021, Google’s advertising revenue was $209.49 billion USD… That’s all thanks to A LOT of ad clicks!
Myth 4️⃣: “SEO is better than PPC”
🕵️♂️ We’re calling it a toss-up on this one. We’re one of SEO’s biggest fans but if you’re looking for quick wins, PPC comes out on top. Ideally, you want a good balance of both SEO and PPC in your marketing mix.
Share your favourite Google Ads myth in the comments below! 👇