2022 Digital Marketing Trends Predictions
What does the future hold for the world of 🌟digital marketing🌟?
We asked some of the experts here at Konstruct Digital about the trends they predict for 2022. Here’s what they said! 👇
🔮 Amanda Thomas predicts the not-so-slow death of customer attribution as consumer privacy continues to be an ongoing trend.
🔮 Hannah von Rothkirch predicts brands will be rewarded for creating trend-driven content but keeping up with the trends will become increasingly difficult.
🔮 Denise Ebata predicts that long-form content will be making a strong comeback as platforms like TikTok start to shift towards longer videos.
🔮 Matt Cox predicts that there will be an accelerated rise of copycat content in both SERP and ad spaces, forcing algos to develop sophisticated methods for surfacing the best content.
🔮 Joel Messner predicts that sites will need to continue focusing on quality content, a strong link profile, and solid technical SEO to rank well with search engines.
🔮 Alicia Engbers predicts word-of-mouth advertising will become a focus for brands to drive recognition and product sales on platforms like TikTok, Instagram, and Reddit through user-generated content, online conversations, and influencer marketing.