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2022 Digital Marketing Trends Predictions

What does the future hold for the world of 🌟digital marketing🌟? 

We asked some of the experts here at Konstruct Digital about the trends they predict for 2022. Here’s what they said! 👇

🔮 Amanda Thomas predicts the not-so-slow death of customer attribution as consumer privacy continues to be an ongoing trend.

🔮 Hannah von Rothkirch predicts brands will be rewarded for creating trend-driven content but keeping up with the trends will become increasingly difficult. 

🔮 Denise Ebata predicts that long-form content will be making a strong comeback as platforms like TikTok start to shift towards longer videos.

🔮 Matt Cox predicts that there will be an accelerated rise of copycat content in both SERP and ad spaces, forcing algos to develop sophisticated methods for surfacing the best content.

🔮 Joel Messner predicts that sites will need to continue focusing on quality content, a strong link profile, and solid technical SEO to rank well with search engines. 

🔮 Alicia Engbers predicts word-of-mouth advertising will become a focus for brands to drive recognition and product sales on platforms like TikTok, Instagram, and Reddit through user-generated content, online conversations, and influencer marketing.

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