Background

Introduce your business and what you do there.
I am a Director at Loyalty Logistics, a freight transportation company across Unites States, Mexico and Canada.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– Create sales opportunities

Solution

How did you find Konstruct Digital?
Clutch Site

Why did you select Konstruct Digital over others?
– High ratings
– Close to my geographic location

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
– Create a landing page optimized for conversions
– Define keywords
– Ads Management

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
Opportunities/deal created

Describe their project management. Did they deliver items on time? How did they respond to your needs?
They are not the fastest; they take time for every task. However, they set expectations from the beginning.

What was your primary form of communication with Konstruct Digital?
– Virtual Meeting
– Email or Messaging App

What did you find most impressive or unique about this company?
They are not a “Yes sir” company; they know what they are doing, and they push back when I propose something that can distract us from the main objective. I found value on that.

Are there any areas for improvement or something Konstruct Digital could have done differently?
– Speed is something that I value a lot, our company is growing and some things required unexpected tasks
– They are not a good fit for urgent requests; they need planning and time for development.

Background

Introduce your business and what you do there.
I’m the president and founder of EverLine Coatings and Services. We’re a nationwide parking lot line painting and asphalt maintenance company.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We brought on Konstruct when we started our franchise system. We needed a proper digital presence. We tried to build one ourselves but weren’t skilled enough to be effective.

Solution

What was the scope of their involvement?
Konstruct redesigned and redeveloped our website in accordance with our marketing materials. They expanded on all of our different services and built the website to be scalable for our franchise system. Their team ensured the site was searchable and easy to use.

Later, Konstruct managed a whole PR campaign related to our appearance on Dragon’s Den. They reached out to different media outlets and used social media to make sure that everyone knew the details for our appearance.

Their team continues to manage SEO campaigns, ensuring that our franchises across major cities come up first in Google’s search results. They manage our Google Ads campaign too. Their team ensures that when people search for our services, we populate multiple listings on the first page of the results.

They also built a social media presence that suits the nature of our organization. Their team manages campaigns on Facebook. Instagram, and Twitter.

What is the team composition?
I work with three people from Konstruct.

How did you come to work with Konstruct Digital?
I researched and interviewed about eight marketing firms. The key factor in our decision was that Konstruct wanted to grow with us. Their team knew where we were and wanted to be a part of our story.

How much have you invested with them?
To revamp the website, we spent about $8,000. Now, we spend about $3,500 a month.

What is the status of this engagement?
We first hired them in 2017, and our partnership’s ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
When we started with Konstruct, we made $1.1 million in revenue. In 2019, we had a $4.5 million run. This year, we’re expecting to hit $7 million in revenue.

We’ve seen a 700% growth in organic traffic and a 200% growth in keywords. We also gained significantly more followers on social media as a result of their work. They attained first search results listings for all of our franchises.

How did Konstruct Digital perform from a project management standpoint?
We use G Suite to share files and typically communicate via email. They’ve done a tremendous job. Their team takes charge and cares about maximizing our exposure. They’re amenable, so it’s easy to work with them. I’m happy to have them in my corner.

What did you find most impressive about them?
They genuinely care about how people feel about our company. Their team captured the heart of our organization and portrayed that in our website design and social media posts.

Are there any areas they could improve?
I’ve been happy with them. We collaborate on an annual strategic plan, but that should probably be done quarterly.

Do you have any advice for potential customers?
Do your homework and come to the table with a solid understanding of what they can do and have done. Make sure their experiences align with your expectations.

Background

Introduce your business and what you do there.
I am the President and CEO of Coincide Canada, and we do SRED consulting.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– SEO and increase online visibility
– Build a better website

Solution

How did you find Konstruct Digital?
Online Search

Why did you select Konstruct Digital over others?
– Close to my geographic location
-Great first meeting with them

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
Konstruct was hired to build our online brand, increase traffic to our website through SEO and google adwords. They reworked our website so that we can achieve our sales and marketing goals and targets.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
Improved website increase website traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management teamis very detailed oriented and on target. They worked with my busy schedule and moved the needle on all our deliverables even if I had limited time to give to them. Amazing team lead by Tryphena as my PM. I can’t say enough about how great they were, how flexible they were to accommodate for my tight schedule. They never wasted any time, moved projects in parallel.

What was your primary form of communication with Konstruct Digital?
Virtual Meeting

What did you find most impressive or unique about this company?
See previous description. Everything about the group is amazing. They are professional, and most importantly, they deliver quality work.

Are there any areas for improvement or something Konstruct Digital could have done differently?
No

Background

Introduce your business and what you do there.
I am the Principal of a management consulting services company.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
Improve SEO for specific business lines.

Solution

How did you find Konstruct Digital?
Online Search

Why did you select Konstruct Digital over others?
– Pricing fit our budget
– Great culture fit
– Company values aligned

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
– Konstruct supported the website migration of an acquired firm and preserved all of the SEO from that site.
– They increased SEO for specific service offerings.
– They increased qualified leads via our website.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
– Improved Google rankings
– Increased traffic to website
– Increased qualified leads to our website

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Highly responsive to our questions and timelines.

What was your primary form of communication with Konstruct Digital?
– Virtual Meeting
– Email or Messaging App

What did you find most impressive or unique about this company?
Konstruct Digital has quickly understood our business and has kind people to work with.

Are there any areas for improvement or something Konstruct Digital could have done differently?
We would prefer different pricing models.

Background

Introduce your business and what you do there.
I work for dmg events in the energy division. I’m a marketing specialist.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We don’t have the inhouse knowledge for digital campaigns, PPC campaigns, and SEO. We needed to bring our digital presence up a notch, so we were looking for a local company that we could meet with to reach our goals.

Solution

What was the scope of their involvement?
First, we were just looking for Google Ads and support with PPC campaigns. However, Konstruct Digital became an extension of our team. This ended up being really great for us because they also provide SEO consulting and support, and helped us through the rebranding processes.

Then they supported our PPC campaigns, Google Ads, display ads, and native ad. In conjunction with that, they wrote content for each ad.

They also tracked each campaign’s success through analytics, managing the ads to optimize them.

What is the team composition?
We met with three of them. We worked closely with Valerie and Amanda.

How did you come to work with Konstruct Digital?
We are a global business with offices in London and Dubai, but working with vendors there can be difficult because we’re in Calgary and the time zone differences are substantial. We were searching for a local agency. They stood out because they’re a boutique agency and were able to be an extension of our team.

Once we set up the initial meeting, our personalities meshed well. We were able to talk about what we were looking for and they were able to provide solutions to those issues.

How much have you invested with them?
It was roughly $25,000–$30,000.

What is the status of this engagement?
We started at the end of September 2019 and put our campaign on pause in March 2020 due to COVID-19. However, we’re working on a contract for 2020–2021.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
Website traffic was a big indicator and we saw a big increase due to our PPC campaigns. Specific to our industry, we saw an increase in leads for an exhibition we were hosting. There was also a boost in attendee registration and admission submissions. Compared to last year, we saw success in increasing our digital presence.

How did Konstruct Digital perform from a project management standpoint?
They did a good job. Our marketing team is small but mighty; they were on top of deadlines and talked through relevant news and projects in our industry. We appreciated that they were on top of everything and thought ahead. We never had to chase them for anything. Rather, they followed up with us when needed. That helped us meet the deadlines we set at the beginning of the project. But also, it helped nurture that relationship between our two companies.

What did you find most impressive about them?
They really know what they’re doing. I know some companies talk the talk but don’t walk the walk. Konstruct Digital, on the other hand, delivered. I worked closely with the digital specialist and she was obviously very competent at her job, writing content, finding things that are relevant, and linking together two ideas together we haven’t thought of. She thought outside of the box and it really helped our digital campaign.

Are there any areas they could improve?
I don’t think so.

Do you have any advice for potential customers?
Have an open conversation at the beginning of the project. But also, I would encourage you to include Konstruct Digital as an extension of your team. With more information, the more beneficial the engagement will be. They will reciprocate your efforts.

Background

Introduce your business and what you do there.
I am the Marketing Manager of an IT Managed Service Provider. We offer 24/7 white-glove managed cloud services to Canadian businesses.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– Improve our organic search ranking.

Solution

How did you find Konstruct Digital?
Referral

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
– Conducted a thorough website audit and competitive analysis to identify areas for improvement.
– Developed and implemented a comprehensive SEO strategy, including keyword research, on-page optimization and other activities.
– Created and optimized content for the website, including blog posts and landing pages, to improve organic search ranking and drive traffic.
– Implemented tracking and analytics tools to monitor website performance and identify opportunities for further optimization.
– Developed a digital strategy to help generate awareness and leads, including social media advertising and other marketing initiatives.

Key deliverables focused on:
– Increased website traffic and higher search engine rankings for targeted keywords.
– Improved website engagement and reduced bounce rate.
– Increased lead generation and conversion rates through targeted marketing initiatives (i.e. PPC, social media etc.).
– Improved brand awareness and visibility through social media channels and online advertising.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
– Increased website traffic and higher search engine rankings for targeted keywords.
– Improved website engagement and reduced bounce rate.
– Increased leads generated and conversion rates through digital targeted marketing initiatives.
– Improved brand awareness and visibility through social media channels and online advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Based on my experience with the agency, I found their project management to be exceptional. They consistently delivered items on time and were always very responsive to my needs. They provided weekly updates and held weekly meetings to ensure that everything was on track and any issues were addressed in a timely manner.

Additionally, they used a Slack channel to ensure that they were able to respond to any inquiries or issues immediately. Overall, I found them to be very on-top of projects and very easy to work with.

What was your primary form of communication with Konstruct Digital?
– Virtual Meeting
– Email or Messaging App

What did you find most impressive or unique about this company?
What I found most impressive about Konstruct was their range of skills and expertise, including their SEO expertise and digital marketing depth. They were highly responsive to any inquiries or issues I had, and kept me updated throughout the campaign/project planning process.

Their communication skills were excellent, and they were proactive in identifying potential problems and providing sound solutions. Overall, I would recommend this Konstruct to anyone looking for a reliable and professional partner for their digital marketing or SEO needs.

Are there any areas for improvement or something Konstruct Digital could have done differently?
While there are always areas of improvement with any agency, nothing specific really jumps off the page for me when it comes to Konstruct Digital. Overall, I found them to be highly professional, reliable, and skilled in their work. They delivered on their promises and provided good value for money.

Background

Introduce your business and what you do there.
I’m a marketing manager at a Cloud consulting company.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We needed a company that could help us with our SEO and paid ads efforts. The goal was to increase our reach and brand awareness.

Solution

What was the scope of their involvement?
We hired Konstruct Digital to develop an SEO strategy for our website. We started the engagement with multiple discovery calls, wherein we reviewed the content that we had online and determined our goals, target audience, and persona that we wanted to have. They suggested multiple strategies that fit where we were at that time but, at the same time, leave some room for us to continue adapting them to our future goals.

Konstruct Digital is primarily in charge of conducting keyword research and creating optimized content for our website. They handle all of our Google Ads campaigns and overall SEO efforts. Aside from that, they fully manage the design and development of our website. They’ve also helped with some ad hoc requests such as press releases and some social media, lead generation, and email nurture campaigns.

What is the team composition?
I work directly with Denise (Digital Strategist), Alicia (Paid Media Team Lead), Hannah (Content & Social Media Specialist), and one other person from Konstruct Digital.

How did you come to work with Konstruct Digital?
We found Konstruct Digital through a referral.

How much have you invested with them?
We have a retainer of $7,500 CAD (Approximately $5,800 USD) per month.

What is the status of this engagement?
We started working together in December 2020, and the engagement is ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
We definitely saw a huge increase in terms of users and sessions on our website. Our ad clicks went up, and the costs went down. We’ve also seen a decrease in our bounce rates. Additionally, we’ve seen a few conversions and some opportunities coming from our paid ads.

Even feedback from our own team in terms of the content that Konstruct Digital has produced has been great. They’ve been able to produce easily-digestible, engaging content for our site.

How did Konstruct Digital perform from a project management standpoint?
Konstruct Digital has been outstanding in terms of project management. We have weekly calls, and they always update us on their progress, plans, and everything they’ve accomplished so far. This makes it incredibly easy to work with them.

We primarily communicate through Zoom, Slack, and email.

What did you find most impressive about them?
We’re most impressed with Konstruct Digital’s exceptional communication and commitment to the project. I trust them to do what needs to be done.

Are there any areas they could improve?
No, I don’t have any complaints. I’m really happy with their work.

Do you have any advice for potential customers?
Make sure to start from the very foundations of your website and reveal its content before spending money on ads.

Background

Introduce your business and what you do there.
I am the International Students & Recruitment Director of CanDo Immigration. CanDo manages immigration, recruitment, and Educational processes.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
– Marketing Strategy
– SEO

Solution

How did you find Konstruct Digital?
Referral

Why did you select Konstruct Digital over others?
– High ratings
– Referred to me
– Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.
1. Project Overview
The marketing company will support CanDo Immigration in developing and executing strategic marketing initiatives aimed at enhancing brand visibility, driving customer engagement, and achieving business growth. This partnership will focus on creating and implementing data-driven campaigns tailored to our goals and audience.

2. Key Deliverables
a) Strategic Planning and Consultation:
– Develop a comprehensive marketing strategy aligned with business objectives.
– Provide market research and competitive analysis to identify opportunities and challenges.
– Collaborate on brand positioning and messaging to ensure consistency and impact.

b) Content Creation:
– Produce high-quality, engaging content for blogs, social media, and websites.
– Develop email marketing campaigns, including newsletters and automated sequences.
– Create lead magnets, such as eBooks, guides, and whitepapers.

c) Digital Marketing Campaigns:
– Design and manage paid advertising campaigns (Google Ads, social media, etc.).
– Implement SEO strategies to improve organic visibility and website traffic.
– Track and analyze performance metrics, providing regular reports and insights.

d) Webinars and Promotions:
– Plan and promote webinars to showcase expertise and engage the audience.
– Develop and execute campaigns for events and lead magnet promotion.

e) Account Management and Communication:
– Maintain regular communication and status updates.
– Participate in strategy and progress meetings.
– Provide timely responses and adjustments based on feedback and results.

3. Timeline and Milestones
– Kickoff and strategy development: [Start Date] – [Milestone Date]
– Content calendar and campaign planning: [Milestone Date]
– Launch of initial campaigns: [Milestone Date]
– Monthly performance reviews and optimization: Ongoing

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
1. Brand Awareness and Visibility:
– Website Traffic: Increase in unique visitors, page views, and session duration.
– Social Media Growth: Growth in followers, impressions, and engagement rates (likes, shares, comments).
– Media Coverage: Mentions in industry publications, press releases, and backlinks.

2. Lead Generation:
– Qualified Leads: Number of marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
– Conversion Rates: Percentage of visitors converting into leads through landing pages or forms.

3. Customer Engagement:
– Email Performance: Open rates, click-through rates, and unsubscribe rates.
– Content Performance: Blog post views, shares, and average time spent on content.
– Webinar Attendance: Number of registrations, live attendees, and engagement during sessions.

4. Sales and Revenue Impact:
– Pipeline Contribution: Percentage of leads from marketing efforts that convert into sales opportunities.
– Revenue Growth: Increase in revenue attributed to marketing campaigns.
– Return on Investment (ROI): Revenue generated compared to marketing spend.

5. Campaign Performance:
– Ad Performance: Click-through rates (CTR), cost per click (CPC), and conversion rates for paid ads.
– SEO Success: Higher rankings for targeted keywords and organic traffic growth.
– Lead Magnet Performance:** Downloads, sign-ups, and engagement with gated content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Konstruct demonstrated strong project management skills throughout the engagement. They established clear timelines, set expectations early on, and provided a detailed roadmap for each phase of the project. Regular check-ins and status updates ensured alignment and transparency, keeping everyone on the same page.

Deliverables were consistently provided on time, often ahead of schedule when possible. Whether it was campaign launches, content creation, or performance reports, they maintained a high level of punctuality and efficiency. Any delays were communicated proactively, along with revised timelines and solutions.

The team was highly responsive to our needs, quickly addressing questions, feedback, and any adjustments required. They showed flexibility in adapting to shifting priorities and were always open to collaboration. Their ability to listen and translate our goals into actionable strategies made the partnership smooth and productive.

Beyond just executing tasks, they provided thoughtful recommendations and insights to enhance our marketing efforts. They anticipated challenges and offered solutions before issues could arise, demonstrating a proactive approach that added significant value.

What was your primary form of communication with Konstruct Digital?
Virtual Meeting

What did you find most impressive or unique about this company?
What stood out most about this marketing company was their strategic approach combined with their creativity and deep understanding of our goals. They didn’t just execute tasks — they took the time to understand our brand, audience, and vision, then translated that into well-thought-out campaigns with measurable impact.

Their ability to balance data-driven insights with fresh, innovative ideas was especially impressive. They consistently bring creative solutions that align with our objectives while backing them up with solid research and performance metrics.

Another standout quality was their exceptional communication and collaboration. They were always accessible, receptive to feedback, and quick to pivot when needed — making them feel like an extension of our own team. Their commitment to our success, attention to detail, and proactive mindset made working with them not just productive but genuinely enjoyable.

Are there any areas for improvement or something Konstruct Digital could have done differently?
One area for improvement could be around providing even more data-driven insights and performance analysis throughout the project. While the creative work and strategic planning were strong, more frequent deep dives into campaign metrics and what those numbers meant for our long-term goals would have been helpful.

Background

Introduce your business and what you do there.
I’m the president of an e-learning company.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We hired Konstruct to reduce our Google ad spend. For context, we previously worked with two teams for this project, and they both claimed to be experts in ad management and SEO — both of them were disastrous.

Solution

What was the scope of their involvement?
Konstruct digs deep into what we need. They then tell us how they’re going to handle the project, communicating back and forth with us. The team also has systems in place for us to effectively review any of their proposed changes. From there, we meet with them to discuss the implementation of their plans.

What is the team composition?
We work with a Tryphena (Digital Marketing Strategist & Manager), and we talk with Matt (Managing Partner) on occasion when it comes to strategies. Our team also deals with their PPC team. Another person works on our social media efforts. In total, we interface with 3–4 people, and everything funnels through Tryphena.

How did you come to work with Konstruct Digital?
We found Konstruct via a Google search. At that time, we were switching away from our previous IT service company, which happened to speak about Konstruct. That pushed us to have a conversation with their team. The start of the process was excellent; it was different from our previous two ad managers. As a result, we decided to go on with the engagement.

What is the status of this engagement?
We started working together in January 2021, and the engagement is ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
To measure success, we review Konstruct’s work on a monthly basis. We look at traffic, sales, and ad spend. Overall, our ad spend is down while the traffic and sales are up. The reduced ad spend more than offsets the cost we pay to Konstruct.

How did Konstruct Digital perform from a project management standpoint?
To manage the project, Konstruct submits reports about the previous month every second or third day of the current month. We then schedule a meeting with them a week later to go over their reports and talk about the changes and trends they see. Their team also provides reports with plenty of data — more data than Google Analytics. The team also makes sense of everything for us. Moreover, the project manager is terrific. I can’t say enough good things about them.

What did you find most impressive about them?
Konstruct’s systematic approach to getting results is impressive. However, for me, it’s all about people — Tryphena is a good person who does good work. Overall, their system is great and their people know their job.

Are there any areas they could improve?
No, there aren’t any.

Do you have any advice for potential customers?
Respond to Konstruct’s queries. If you respond quickly to their requests, they’ll quickly implement things. The team also looks for approval for everything, so there are no surprises with them. If you’re on the ball and respond to their plan, the whole process will be quicker.

Background

Introduce your business and what you do there.
I’m the president of Accomsure Ltd. We provide temporary housing for individuals who’ve been displaced by an insurance claim.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We wanted to revamp our brand, including our marketing materials and website.

Solution

What was the scope of their involvement?
They helped us focus on the messaging since we have a wide customer base in our business. We needed the language to identify with both insurance companies and their customers, and policyholders. They updated our current logo and redesigned our website. Additionally, on the site, they added new functionalities, including a property search function. Their team also revamped some of our offline media, like our pamphlets and pull up banners.

What is the team composition?
We primarily work with Amanda (Partner & Client Marketing Director, Konstruct Digital); she serves as our account manager. Maximillian (Web Developer, Konstruct Digital) also supports the technical aspects of the project.

How did you come to work with Konstruct Digital?
One of our employees had worked with Konstruct Digital in the past, so we followed their recommendation. We interviewed them along with three other companies. Ultimately, we chose them because of how they talked us through the process.

How much have you invested with them?
The main part of the project cost $10,000, but there are other tasks outside of that price.

What is the status of this engagement?
We worked together on the bulk of the project from February–April, but we use them on an ongoing basis for smaller tasks, like new business cards or design work.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
We have definitely seen an increase in customer contact through the website. We’ve received more submissions claims, which is awesome for us. All of the designs and materials have been well received by our customer base, too.

How did Konstruct Digital perform from a project management standpoint?
They’ve performed very well throughout the project. They give proactive updates, so I never have to chase them down to understand what stage we were at. If there are any delays on the timeline, they let us know ahead of time and explain it. The communication, which is primarily through Amanda and over email, is fantastic.

What did you find most impressive about them?
A lot of our projects are on fairly tight timelines or for upcoming events, and they are able to facilitate a quick turnaround. We appreciate their speed and open communication—we’re never left in the dark. They’ve been awesome to work with.

Are there any areas they could improve?
Nothing comes to mind—we’ve had a great experience.

Do you have any advice for potential customers?
When we started the project, we made sure to spend enough time giving them as much context as possible about our goals. Let them know everything you can. By bouncing ideas between teams and allowing for back and forth, they’ll give better, strategic advice that will help them work with you.