Case Study: YW Calgary

Growing YW Calgary’s engagement with a fresh and focused online experience

THE RESULTs

They make it easy for us to do our job. It's an easy process to work with them and we always get the results we're looking for. Carla Link, Manager, Marketing & Communications, YW Calgary
50 %

Increase in Programs Views

10 %

Reduction in Bounce Rate

20 %

Uplift in Time Spent on Site

The Challenge

  • Reimagine the YW Calgary website to better align with their "Woman-centred, brighter future focused" rebrand.
  • Ensure critical content can be accessed quickly and easily by potentially vulnurable visitors in need.
  • Meet aggressive timeline in order to launch prior to Annual General Meeting.

The Solution

  • Conduct client/staff UX workshops and website surveys to determine optimal information architecture.
  • Create multiple design concepts each representing a different perspective on the new brand.
  • Conduct collaborative design meeting with client to merge best elements of concepts into single cohesive concept.

The Execution

  • Implement website as custom theme on WordPress CMS.
  • Special attention paid to ensure website responsiveness and accessibility from mobile for clients experiencing homelessness.
  • Complete SEO audit and migration plan to ensure no search rankings would be lost.

About The Client

YW Calgary is the largest and longest serving women's organization in Calgary. During their more than 107-year history, they have touched tens of thousands of lives and have continually evolved their programming to meet the changing needs of women in the community.

SERVICES USED

  • STRATEGY
  • Information Architecture
  • DESIGN
  • Development
  • SEARCH ENGINE OPTIMIZATION
  • WORDPRESS

GET IN TOUCH

Headquarters:
#205 1235 26 Ave SE
Calgary, Alberta T2G 1R7