Case Study: Chamco

Increasing website leads by 530% with a reimagined digital presence and strategy

THE RESULTs

Our website's online traffic and potential opportunities have increased remarkably as a result of the new website and our business is seeing the benefits of Konstruct’s exceptional work. A total success for us. Malcolm Cox, President & CEO, Chamco
75 %

Increase in Traffic

530 %

Increase in Website Leads

20 %

Increase in Page Views

The Challenge

  • Strategize the best way to present the various business units using industry rather than internal vernacular.
  • Reimagine company brand aesthetic to create more dynamic and modern aesthetic.
  • Architect sitemap and messaging to anticipate future digital marketing campaigns.

The Solution

  • Series of discovery sessions with staff from both head office as well as branches to develop fluency in product and market.
  • Extensive collaborative information architecture including wireframing and copywriting.
  • Collaborative design process where several unique concepts were merged into a single cohesive concept.

The Execution

  • Implement website as a custom theme on WordPress CMS.
  • Conversion optimization to define intended path on every page.
  • Complete SEO audit, migration, and Analytics integration to ensure no loss of rankings.

About The Client

Chamco is Western Canada’s largest provider of pump and air compressor solutions across a range of sectors including Mining, Oil and Gas, Manufacturing, Utilities, Energy, Forest, Pulp and Paper, Municipal, and Oil Sands.

SERVICES USED

  • STRATEGY
  • INFORMATION ARCHITECTURE
  • DESIGN
  • DEVELOPMENT
  • SEARCH ENGINE OPTIMIZATION
  • WORDPRESS

GET IN TOUCH

Headquarters:
#205 1235 26 Ave SE
Calgary, Alberta T2G 1R7