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The PPC Management Company Calgary Brands Trust to Make Their Sales Funnel Overflow
When you want to fill your sales funnel with qualified leads, see increased sales like never before and maximize your ROI,
we’re the pay-per-click (PPC) management company in Calgary that will make it all possible.
The Calgary PPC Agency That Will Propel Your Business Growth
When you’re competing in a crowded digital advertising space, you need a digital marketing firm that can drive your business to the pole position. With Konstruct, you’ll have access to an entire team of paid ad experts who strive to develop and execute paid ad campaigns that’ll drive qualified traffic to your site for the lowest possible cost. Our digital marketing company has the experience and battle-tested strategies in place to ensure that you see the highest return on your investment. We’ll develop ad campaigns that deliver tangible results for your business and bring your business (almost) more leads and sales than you know what to do with them.
B2B Is Our Battleground
Building successful paid ads campaigns for B2B businesses requires experience and a deep understanding of B2B sales cycles. At Konstruct, we’ve built impactful campaigns for clients in highly technical, competitive industries for over a decade. We’ll work with you to craft strategies that get your ads in front of the right audiences on the best platforms for your business.
We’re Laser-Focused On Your ROAS
We take PPC as seriously as Calgarians take hockey (maybe even more…). We’re focused on the win, and second best doesn’t cut it. Our PPC experts don’t stop at producing ads that increase your volume of qualified leads and boost your sales. We’re also focused on making the most of your advertising budget, helping you get a lot more bang for your buck.
We’re Proud to Help Calgary Businesses Succeed
Like the Peace Bridge, the Saddledome, and the Calgary Tower, our digital agency occupies a prominent spot in Cow Town. Our origins are firmly rooted in our city. We understand the Calgary market, and when it comes to PPC management, we’re passionate about helping our fellow Calgary businesses come out on top.
Let’s do something great together.
Online Advertising Services for Calgary Businesses
As a born and raised Calgary digital marketing agency, we’re passionate about working with Calgary businesses like yours and helping them suceed!
The Businesses That Have Trusted Us With Their PPC Campaigns
We’ve implemented paid advertising campaigns for many businesses. See below for some of our PPC clients.
The PPC Management Services You Need to Boost Your Sales
When you want to generate high-quality leads and improve your ROI, we have the expert-driven PPC
services to make it happen.
Search Engine Marketing
Paid search marketing is the ideal way to augment your organic search strategy because our Google and Microsoft ads deliver immediate results. We know exactly how to create a paid search campaign that will reach people at different levels of the funnel based on their search intent and help you find the most marketable search queries for your business.
- Results-Driven Google and Microsoft Ads
- Comprehensive Campaign Strategy
- Extensive Keyword Research
- Enticing Ad Copy
- Ongoing ROAS-Focused Optimizations
- Impactful PPC Landing Pages
Paid Social Media Advertising
There are many B2B buyers surfing social media platforms. You just need your hook to be at the right place at the right time to reel them in. At Konstruct, our paid social expertise lies in creating targeted ads for audiences in the market for your products or services and remarketing to people who have already shown interest in your offerings.
- Effective LinkedIn, Facebook, Instagram and Twitter Ads
- Focused Audience Targeting
- Enticing Ad Copy & Design
- Powerful Boosted Posts
- Ongoing ROAS-Centred Optimizations
With display advertising, we know how to stop audiences in their tracks with engaging creative and persuasive ad copy injected into the places where your ideal customers are most active. Our experts know how to tailor the placement of the ads to your unique business, making display advertising a great addition to your full-funnel marketing strategy.
- Comprehensive Campaign Strategy
- Focused Audience Targeting
- Captivating Ad Design
- Precise Placement & Content Targeting
- Ongoing ROAS-Focused Optimizations
Take the First Step to Level Up Your Marketing Strategy
We believe in getting your ads in front of your audience but we don’t believe in sending emails for your spam folder. By clicking below, you’re agreeing to receive valuable information that will help you step up your marketing efforts for the best results.
Our marketing proposals are comprehensive deep dives by our most experienced team members into:
- Market opportunities
- Competitor analysis
- Current marketing takedown
- Whether we’re a fit for each other
Whether you decide to work with us or not, we guarantee you will be happy that you took the time to speak with us.
Our Proven PPC Process Has Been Years
in the Making
There is more to PPC than writing an ad and throwing money at it. Creating ads that convert your ad spend into profit requires specialized expertise. Through years of experience, we have perfected our PPC process.
Understand Your Market
Trying to run ads without fully understanding your market is almost guaranteed to crash and burn. If your current agency just doesn’t get you, it’s time to move on!
Understand Your Goals
Do you want to build brand awareness, increase traffic or conversions or focus on lead generation? We take the time to understand your goals to steer our PPC efforts in the right direction.
Do The Research
Our paid media specialists conduct platform-specific research on audience availability and targeting, and suggest multiple budget scenarios, including both conservative and competitive approaches, so you can choose the option that ticks all the boxes.
Create a Rock Solid Strategy
We don’t do knee-jerk launches. We complete a thorough analysis of the competitors, keywords, ad types, and targeting options to produce the most lucrative, custom strategy for your business before diving in.
We produce a comprehensive campaign blueprint for all paid advertising campaigns including targeting, ad copy, ad graphics, ad destinations, and more. Basically everything but the kitchen sink!
We launch the ads right on schedule while you prepare for all the leads to start rolling in.
Optimize, Analyze & Test
We don’t just set it and forget it. We take a close look at the performance of your ad campaign including click-through and conversion rates so we can do more of what’s working and less of what’s not.
It’s Grow Time
We’re constantly in tune with where you’re trying to grow whether it’s new locations, regions, channels, etc, and pivot our strategies to support your business growth.
Our Calgary PPC Advertising Success Stories
We’ve built paid ads strategies that get our Calgary clients the best results. Here are some examples of our most successful campaigns.
The Paid Ads Expertise You Need To Attract Your Ideal Buyer’s Attention
Make your Calgary brand loud in the places where your prospective customers are making buying decisions. We have expertise in the
biggest advertising platforms for B2B businesses to support your full-funnel marketing strategy.
Don’t settle for an agency that’s holding you back with poor campaign structures, ineffective budget allocations, and incorrect keyword targeting causing you to spend more money on irrelevant clicks.
As a certified Google Ads partner, our B2B PPC agency knows how to allocate budget based on your business priorities and SERP competitiveness. With every paid search strategy, we always look for ways to leverage lucrative SERP spaces to reach ideal audiences at different levels of the funnel.
The key to blowing your competitors out of the water with LinkedIn Ads is targeting the right audiences with ad copy that addresses their specific stage in the funnel.
Our strategic approach to LinkedIn Ads campaign delivery allows us to reach audiences most likely to convert with messaging that really resonates with where they’re at in the sales cycle. We keep a close eye on who the ads reach, test our ad copy and graphics and continue making refinements to audience targeting so you get the best bang for your buck.
When creating Google or Microsoft Ads, the last thing you want is irrelevant paid search campaigns with poor keyword targeting that are driving up your cost per conversion.
At Konstruct, our Google and Microsoft-certified paid ads specialists are rockstars at finding the most relevant search terms, improving ad rank, and creating stellar, scroll-stopping ad copy through highly relevant paid search ads to help you get the most conversions for the lowest costs.
You want your ads to show up for your ideal audience in the specific context where they are most likely to convert. But, your competitors are trying to beat you to the punch.
With our expertise in programmatic display advertising, we can help you use software to buy the most lucrative ad space for your business, beating out your competitors and increasing your brand’s share of voice when and where it counts.
Enterprise PPC Management
As an enterprise business, you have a long list of product or service offerings that you need to advertise effectively. This can create complex campaign structures that are difficult to manage and impossible to grow.
At Konstruct, we always have the future in mind and come armed with an arsenal of best practices honed from years of experience. We create campaign structures that are designed to scale so you can see the best results from your ads while supporting business growth.
DIGITAL MARKETING EXPERTISE BATTLE-TESTED FOR YOUR BUSINESS TYPE
We have extensive experience running successful B2B ad campaigns for clients in all of the following business types so you can feel confident that we’re the real deal, not the amateurs you’re used to dealing with.
B2B Digital Marketing
When it comes to B2B content, the experts at Konstruct are tough to beat. We know B2B marketing inside and out and have an abundance of B2B success stories to show for it.
Industrial B2B Digital Marketing
We help industrial clients adapt to their increasingly millennial audiences by producing engaging and valuable digital content that puts them miles ahead of their competition.
Franchise B2B Digital Marketing
We write content that targets different locations to help franchise businesses grow their digital presence in all of their service areas.
eCommerce B2B Digital Marketing
We help eCommerce businesses drive more traffic to their product pages while building brand awareness to make their prospective customers eager to convert.
B2B Shopify Digital Marketing
We know the ins and outs of the Shopify platform and exactly how to create a digital marketing strategy that makes customers click “add to cart”.
B2B SaaS Digital Marketing
We have proven experience keeping up with the fast-paced and complex environments of B2B SaaS businesses to increase the volume of quality leads for subscription-based SaaS products.
B2B Enterprise Digital Marketing
Massive sites mean massive amounts of content. We have the frameworks in place to produce impactful and optimized content at scale to keep your marketing campaigns on track.
We partner with B2B sales teams to nurture new and existing clients and help businesses access prospective clients beyond their current reach.
B2B Tech Marketing
Not every content marketer can write content that resonates with buyers in the B2B tech space. At Konstruct, we have the processes in place to write tech-focused content that drives traffic AND converts.
Konstruct vs. Other Calgary PPC Agencies
From strategic targeting that puts ads in front of the audiences that are eager to convert, to scroll-stopping ad copy and ad creative that entices prospective buyers to learn more, we know exactly how to strategize and implement successful PPC campaigns for B2B businesses that other agencies can’t hold a candle to.
We Bring the Technical Prowess
If your current agency isn’t bringing enough technical PPC expertise to the table, you could be spending too much money reaching irrelevant audiences or missing out on potential customers.
At Konstruct, we have more experience in firmographic targeting, ABM, and full-funnel targeting than other agencies, so we can help you generate the highest quality traffic and leads for the lowest possible cost-per-click.
We Shine Light Where Other Agencies Leave You In The Dark
With B2B sales cycles often taking many months (or even years!), the last thing you want is an agency that leaves you in the dark about the efficacy of your campaigns.
At Konstruct, we reduce blind spots throughout the entire process with detailed reports that offer line-of-sight into exactly where your customers are on their journey, and give you the KPIs necessary to maximize your ad spend.
We Don’t Set It and Forget It
If your last agency set up a successful ad campaign and responded with nothing but a pat on their own backs, we’re here to tell you that you deserve better.
No matter how well your campaigns are performing, there is always room for improvement in your advertising efforts. The ad campaigns we manage are never “finished” and we continue to optimize your PPC accounts and look for any and every opportunity to be proactive instead of reactive along the way.
We’re More Than Data-Driven, We’re Data-Obsessed
If you’ve ever felt unsure about the ROI of your SEO investment, it’s time to ditch your current search marketing agency.
At Konstruct, we keep a close eye on your Google Analytics account and track key metrics to ensure your SEO campaign always drives positive results for your business.
We Have Up-to-the-Minute SEO Knowledge
SEO best practices are always changing. Strategies that may have been successful previously could now be harming your business growth.
At Konstruct, we’re always on the ball with the updated search engine algorithms to ensure that our B2B SEO solutions help you succeed rather than hold you back.
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
“At the start of this engagement, Konstruct Digital didn’t have much experience with our industry, but they have proven to be quick learners. I’ve been an engineer for 40 years, and now I sometimes think they know more than I do.”
“Everything from our optimization to landing pages to our rankings in keyword searches has improved.
The volume of leads coming through our website has increased by about 40%.”
The PPC Platforms We Work On
There are many paid ads platforms available, so you need an agency with expertise in running successful campaigns on the platforms that make the most sense to your business. At Konstruct, we have a long history of helping our clients maximize their ROI with campaigns on Microsoft and Google Ads as well as LinkedIn, Facebook, Instagram, and Twitter Ads.
Frequently Asked Questions
Which PPC channel is best for me?
It all depends on which part of the buyer’s journey you want to target. Are you looking to build brand awareness? Are you looking to retarget website visitors? Is getting leads your primary business goal? We can help you determine which advertising platforms will be the best fit for your business based on your goals.
What is the difference between an ad impression and an ad click?
An ad impression is when a person has seen your online advertisement, while an ad click involves a person clicking on your ad. Impressions and clicks both serve different purposes when it comes to measuring the effectiveness of a PPC campaign. While impressions can show us the number of people that the ad is reaching, clicks can show us the effectiveness of an ad in getting users to land on your desired landing page.
Let’s create something amazing together.
Can I do PPC myself?
Yes, you can do PPC yourself but there are many reasons why you should partner with an agency instead (especially one with a proven track record of running successful campaigns for businesses like yours).
Ultimately, building and managing PPC campaigns–especially campaigns that can fill your funnel with leads and break your sales targets–takes a lot of time, effort, and expertise. Working with an agency can free up your time to focus on other important business priorities that require your attention. Agencies also have the time to give your campaigns the attention they need and optimize the campaigns to maximize your results. The right PPC agency will also live and breathe paid advertising and will have the expertise required to help you achieve the best possible ROI, meaning that you’ll ultimately spend less money to see the impressive results you were looking for.
Is it better to invest in search engine optimization or paid advertising?
Why not both! There are numerous benefits to both search engine optimization and paid advertising.
PPC helps your business show up at the very top of the search results for the keywords that matter most to your business, meaning your pages will be the first ones that users see when they search those queries. With PPC, you’ll also start to see results almost instantly once you launch a campaign.
On the other hand, although SEO is a longer-term strategy, you don’t have to pay anything when users click on your page in organic search results and you’ll continue to see results from your SEO investment long after you stop investing. However, it’s still important to continue investing in SEO, so you don’t start to see your pages slipping in the rankings!
Do I need to be a Calgary business to hire your PPC company?
No! We’ve worked with many clients across North America and have developed successful PPC campaigns for businesses in a diverse array of industries, no matter where they are located. We’re happy to work with any business that is in need of paid advertising services.
Learn more about Calgary PPC
- The PPC Platforms We Work On
- Frequently Asked Questions
- Which PPC channel is best for me?
- What is the difference between an ad impression and an ad click?
- Can I do PPC myself?
- Is it better to invest in search engine optimization or paid advertising?
- Do I need to be a Calgary business to hire your PPC company?