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YWCA Case Study

How YW Increased
Online Program Views by 50%

Let's Talk

They make it easy for us to do our job. It's an easy process to work with them and we always get the results we're looking for.

Carla Link,

Manager, Marketing & Communications, YW Calgary

Results

+50%

Increased Online Program Views

-10%

Bounce Rate

+20%

In Time Spent On Website

Background

YW Calgary is the largest and longest-serving women's organization in Calgary. During their more than 107-year history, they have touched tens of thousands of lives and have continually evolved their programming to meet the changing needs of women in the community.

Strategy

YW Calgary wanted to reimagine its website to better align with a recent rebrand and ensure critical content could be accessed quickly and easily by potentially vulnerable visitors in need. The organization came to Konstruct, hoping to meet an aggressive timeline for launching the new website concept.

How We Did It:

  • Enterprise information architecture
  • Web design
  • Web development
  • SEO audit and migration
  • Ongoing support