Souper Cubes Case Study

How Souper Cubes
Increased Total Sales Through Search by 488%

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They’re never pushy and are always straightforward about how they can help us. I really feel like they’re a part of our team.

Michelle & Jake Sendowski



increase in total sales through search


increase in organic traffic (Y/Y)


increase in the number of ranking keywords


Souper Cubes is an e-commerce consumer goods company that sells innovative products for freezing food. Before working with Konstruct Digital, Souper Cubes had built a simple website and engaged in basic digital marketing efforts, but these did not align with their future ambitions and desire for growth. They turned to Konstruct for help improving the look and function of their website and expanding their digital marketing campaigns.


To kick off our work with Souper Cubes, we started by incorporating e-commerce and CRO best practices to redesign their homepage and implement it on their site. Our work with their website continued when Souper Cubes was featured on Shark Tank. We created a landing page for the event and ensured their website was ready for the increase in traffic once the episode aired. Building on our work with Souper Cube’s website, our teams also helped with setting up Google Ads retargeting campaigns to drive sales, creating a range of promotional graphics, and writing and disseminating a press release following their Shark Tank episode.

How We Did It:

  • SEO optimization
  • PPC campaigns
  • Web design
  • Graphic design
  • Web development