Shane Homes Case Study

How Shane Homes
Increased Non-Branded Clicks by 58%

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They’re an extension of our team, and they’re just really great to work with.

Chelsey Tattrie,

Marketing Project Lead at Shane Homes



increase in organic traffic (Y/Y)


increase in the total number of ranking keywords globally (Y/Y)


increase in non-branded clicks (Y/Y)


Shane Homes is a home builder and land developer company in Calgary. Before working with Konstruct Digital, their main challenges were related to their search rankings and traffic. Their website wasn’t ranking well on Google, especially for non-branded keywords. Their main goal was to target and capture more non-branded clicks. Ultimately, Shane Homes chose to partner with Konstruct because they felt confident in our SEO knowledge and capabilities.


In order to help Shane Homes increase their search rankings for non-branded keywords, our initial strategies involved content SEO and technical SEO. We first completed a technical SEO audit to identify any technical issues that were impeding their site’s ability to rank. We then proceeded with technical SEO optimization to fix the issues we identified. Our team also helped with keyword research, title and meta tags, and SEO content optimization to further improve their search rankings.

How We Did It:

  • Content SEO
  • Technical SEO