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Lone Star Plumbing Case Study

How Lone Star Plumbing
Increased Website Traffic by 343%

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We have been working with Konstruct for almost 2 years now and we saw very quickly how our company moved up in the ranks, which in turn brought more customers to us.

Peter & Cheryl Voelk,

Owners, Lone Star Plumbing

Results

343%

Increase In Web Traffic

2500+

New Leads

-30%

Bounce Rate

Background

In 1993, Peter Voelk founded Lone Star Plumbing to provide exceptional plumbing services to Calgarians. To this day, Lone Star Plumbing remains a family-owned-and-operated business with exceptional customer satisfaction. Lone Star’s existing website was poorly designed and not user or conversion-focused. The plumbing company came to Konstruct, hoping to boost leads and requests for service from their website.

Strategy

Konstruct’s strategy for this project was founded on extensive customer and user intent research. Combining a redesigned, conversion-centric website with a new, search growth marketing plan that had a lead-generation focus, helped Lone Star Plumbing achieve its online growth goals.

How We Did It:

  • Conversion-focused website redesign
  • Custom photography, emphasizing a personal user connection.
  • Search Engine Optimization
  • Search Engine Marketing campaigns